Simple Mills continues to be a leading name in the world of better-for-you snacks, and 2025 marks a significant milestone with its acquisition by Flowers Foods. This move not only boosts Simple Mills’ reach and innovation but also opens new doors for pet-friendly products. With a focus on simple, wholesome ingredients, Simple Mills is now setting the standard for dog-safe snacks in the snack industry.

Introduction: The Rise of Simple Mills

Simple Mills began with a mission to revolutionize the way food is made—using simple, nutritious ingredients that nourish both people and the planet. Over the years, the brand has built a loyal following by offering crackers, cookies, snack bars, and baking mixes that are free from artificial additives and made with real, recognizable ingredients.

The 2025 acquisition by Flowers Foods, a major bakery company, signals a new era for Simple Mills, with expanded resources and broader distribution channels. This partnership is expected to accelerate product innovation, especially in the realm of dog-safe snacks, making Simple Mills even more accessible to pet parents seeking healthy options for their furry friends.​

Flowers Foods Acquisition: What It Means

Flowers Foods, known for brands like Nature’s Own, Dave’s Killer Bread, and Wonder, completed the acquisition of Simple Mills in February 2025 for $795 million.

The deal positions Simple Mills as an independent subsidiary, allowing the brand to maintain its identity while benefiting from Flowers Foods’ distribution network and operational expertise. Katlin Smith, founder and CEO of Simple Mills, will continue to lead the company, ensuring that the core values and mission remain intact.​

This acquisition is more than just a financial transaction—it’s a strategic move to diversify Flowers Foods’ portfolio with better-for-you products and tap into the growing demand for natural, transparent food options. For pet parents, this means more opportunities to find dog-safe snacks under the Simple Mills umbrella, as the brand leverages its new resources to expand and innovate.

Simple Mills Dog-Safe Snacks: 2025 Innovations

The 2025 product lineup from Simple Mills reflects the latest trends in dog treat innovation, focusing on simple, natural ingredients and transparent sourcing.

The brand’s dog-safe snacks are crafted with ingredients like almond flour, sunflower seeds, flax, and coconut sugar—all of which are safe and beneficial for dogs.

These products are not only free from artificial additives but also designed to cater to the health and taste preferences of dogs.

Product Line	Dog-Safe Ingredients	2025 Innovation
Crackers	Almond flour, sunflower seeds, flax, sea salt	Mini packs for portability
Cookies	Almond flour, coconut sugar, sunflower seed flour	New chocolate chip flavor
Snack Bars	Almond flour, pumpkin seed flour, flax	Enhanced flavor variety
Baking Mixes	Almond flour, coconut flour, flax	Pancake & waffle mix
Soft Baked Bars	Almond flour, sunflower seed flour, flax	Chocolate brownie flavor

Each product is carefully formulated to ensure that every bite is safe and nutritious for dogs. The mini packs and new flavors make it easier than ever to treat your dog with confidence, knowing that the ingredients are simple and wholesome.​

Why Simple Ingredients Matter for Dogs

The trend toward simple, natural ingredients in dog treats is not just a marketing gimmick—it’s a response to real health concerns. Many commercial dog treats are loaded with artificial preservatives, fillers, and unpronounceable ingredients that can cause allergies or digestive issues.

Simple Mills’ approach eliminates these risks by using single or limited ingredient formulas. For example, a treat made with just dehydrated chicken breast or sweet potato gives pet parents complete transparency about what their dog is consuming.​

Dehydrated treats, in particular, are gaining popularity because they retain more nutrients and avoid the need for chemical preservatives. Simple Mills’ commitment to minimal processing ensures that their dog-safe snacks are as close to nature as possible, providing both flavor and health benefits.​

Transparency and Sourcing

Transparency is a cornerstone of Simple Mills’ philosophy. Pet parents want to know not only what’s in their dog’s treats but also where those ingredients come from.

Simple Mills shares detailed information about sourcing, highlighting partnerships with local farms and suppliers.

This farm-to-treat transparency builds trust and confidence, making it easier for pet parents to make informed choices.​

Functional ingredients like sweet potatoes, blueberries, and carrots are included not for marketing, but because they offer real health benefits. Sweet potatoes provide fiber and vitamins, blueberries are rich in antioxidants, and carrots support eye health.

By using whole food ingredients, Simple Mills ensures that every treat serves a purpose beyond just taste.​

The Future of Dog-Safe Snacks

Simple Mills’ 2025 journey post-Flowers acquisition is a testament to the power of simple, wholesome ingredients in the snack industry. With expanded resources and a renewed focus on innovation, the brand is poised to lead the way in dog-safe snacks.

Pet parents can look forward to more options, greater transparency, and products that truly prioritize the health and happiness of their furry companions.

As trends continue to evolve toward simplicity and transparency, Simple Mills stands out as a brand that delivers on its promise—offering snacks that are not only safe for dogs but also delicious and nutritious. Whether you’re looking for a quick treat on the go or a special reward for your pup, Simple Mills has you covered with its latest 2025 lineup.

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